Privacy Policy - AutoCount (S) Pte Ltd.

Last Updated: 25 June 2026

PLEASE READ THIS PRIVACY POLICY CAREFULLY AS IT DESCRIBES HOW OUR PRODUCTS, SERVICES, AND TECHNOLOGIES USE YOUR PERSONAL DATA. UNLESS A SEPARATE OR SUPPLEMENTARY PRIVACY NOTICE IS PROVIDED, THIS PRIVACY POLICY APPLIES TO OUR USE OF PERSONAL DATA ACROSS OUR WEBSITES, FINANCIAL PRODUCTS AND SERVICES, SOFTWARE, APPS, TOOLS, AND OTHER SERVICES AND FUNCTIONALITIES WE PROVIDE, BOTH ONLINE AND OFFLINE (COLLECTIVELY REFERRED TO AS “AUTOCOUNT SERVICES”).

This Privacy Policy may be relevant to you even if you are not a customer of ours and have never used AUTOCOUNT SERVICES. We may be in possession of your personal data because we have received it from a user of AUTOCOUNT SERVICES.

WHO WE ARE
AUTOCOUNT (S) PTE. LTD. (UEN 201713604G) is a Singapore company which provides high-quality accounting software as well as various business applications and services. Our Office is located at 12 Arumugam Road, #05-10A, LTC Building B, Singapore 409958. Throughout this Privacy Policy, when we say AUTOCOUNT, we mean our company, related corporations, and our AUTOCOUNT Authorised Dealers (collectively as “we”, “us” or “our”).
THE TYPES OF DATA WE COLLECT
AUTOCOUNT collects and processes data as part of our business operations, including Personal Data. "Personal Data" means data, whether true or not, about an individual who can be identified either from that data alone or from that data together with other information to which AUTOCOUNT has or is likely to have access. It is almost impossible to list all the types of information that may be considered Personal Data and the types of information we collect and use will be determined by the types of AUTOCOUNT SERVICES that you are using. Nevertheless, the Personal Data that AUTOCOUNT collects and uses as part of our business operations may include your name, age, gender, nationality, race, marital status, profession, identification card or passport number, residential address, phone number, email address, financial data, and banking account details. If you are a corporate entity, AUTOCOUNT may also collect and process information relating to your business operations through the AUTOCOUNT SERVICES, including data relating to your business’s finances, taxes, employees, customers and suppliers. For the purposes of this Privacy Policy, such information may be treated as “Personal Data” where it is processed through AUTOCOUNT SERVICES, although such information may not constitute “personal data” within the meaning of the Personal Data Protection Act 2012 of Singapore.
HOW WE COLLECT YOUR PERSONAL DATA
AUTOCOUNT collects, uses and discloses Personal Data in accordance with the Personal Data Protection Act 2012 of Singapore and other applicable laws. Accordingly, most of the Personal Data we collect and use is provided by you directly. To the extent permitted under applicable law, we collect information about you and any other party whose details you provide to us when you:
1. use or register to use AUTOCOUNT SERVICES (including free trials);
2. place an order using AUTOCOUNT SERVICES;
3. complete online forms (including call back requests), take part in surveys, post on our message boards, post any blogs, enter any competitions or prize draws, download publications, or participate in any other interactive areas that appear on AUTOCOUNT SERVICES;
4. interact with us using social media or our chatbots;
5. contact us offline (e.g., via telephone, fax, SMS, or post); and
6. participate in our marketing activities or events (e.g., road shows, exhibitions, training, or business card collections).
If you provide us with personal information about someone else (e.g., your employees or customers), you are responsible for ensuring that you comply with any obligation and consent obligations under applicable data protection laws in relation to such disclosure. Insofar as required by applicable data protection laws, you must ensure that you have provided the required notices and have obtained the individual’s explicit consent or otherwise have a legal basis to provide us with the information and that you explain to them how we collect, use, disclose and retain their personal information or direct them to read our Privacy Policy.

AUTOCOUNT may also obtain your Personal Data from third parties that are permitted under applicable law to share that information with us (e.g., for customer due diligence purposes) to enhance the Personal Data we collect from you. The Personal Data we obtain from third parties may include information from credit agencies, search information providers, and information disseminated by you in public sources.

We may also collect information from third parties when you connect AUTOCOUNT SERVICES with their services. When we obtain your Personal Data from third parties, we take steps to ensure the information we receive from these parties has been collected with your consent or that these parties are otherwise legally permitted to disclose your Personal Data to us. We may also collect information about how you interact with our website and some AUTOCOUNT SERVICES through the use of cookies, pixel tags, and other similar technologies. When you engage with us on our social media sites, we may have access to certain information about your account. These sites may collect your IP address, track how you are engaging with us, and may use cookies to enable the site to function properly. We may use this information to personalize your experience and to provide you with other products or services that we consider may be of interest to you.
WHY WE COLLECT YOUR PERSONAL DATA
Your Personal Data is collected as an incidental part of our business operations. We do this so that we may provide our products or services to you, to correspond with you, to send you regular updates via our alerts, newsletters and other publications, to notify you about interesting events or to provide you with information that we consider may be of interest to you. We may also collect your Personal Data in order to comply with our various legal, regulatory and contractual obligations.
HOW WE USE YOUR PERSONAL DATA
We use your Personal Data in order to provide you and your business with AUTOCOUNT SERVICES. We take reasonable steps to ensure your Personal Data is protected from damage, unauthorised access, accidental loss, and misuse. We also ensure that your Personal Data will only be retained by us for as long as necessary to fulfil the purposes as stated herein and subject to the prevailing requirements by law. We may disclose your Personal Data to third parties where such disclosure is necessary for the purposes described in this Privacy Policy, including to service providers, professional advisers, related corporations, business partners and regulatory authorities. Such disclosure may be made with your consent, where required by law, or otherwise as permitted or required under applicable laws.
Your Personal Data is disclosed to or accessed by the following persons only on a need-to-know basis:
1. our staff, officers, Authorised Dealers;
2. our Group of Companies and Affiliates;
3. professional advisors including auditors, solicitors, company secretary, consultants, and other professional service providers appointed in relation to our business;
4. potential or actual investors or successors-in-title of the business or share (wholly or in part) of any member of AUTOCOUNT (S) PTE. LTD., including their advisers and representatives;
5. government departments, statutory authorities, industry regulators, local councils, and law enforcement agencies;
6. any person to whom we are required to do so under law, by order of court or in response to a government directive; and/or
7. all other persons whose services are necessary or incidental to our business operations. We may share non-personally identifiable information publicly and with our partners such as publishers, advertisers, developers, or rights holders. For example, we may share information publicly to show trends about the general use of our services.
Some AUTOCOUNT SERVICES allow you to grant other users access to your account authorised by you (“Authorised Users”). These Authorised Users will have access to information in your account, including Personal Data, and may perform tasks on your behalf. In this case, you will have full responsibility for any collection, use, or disclosure of your Personal Data by your Authorised Users.
YOUR RIGHTS
At AUTOCOUNT, we respect your rights in relation to your Personal Data. When it comes to marketing communications such as promotional emails, you can ask us to stop sending you these at any time by following the unsubscribe instructions contained in the marketing communication or by contacting us directly at sales.sg@autocountsoft.com.
You also have the right to:
1. know what Personal Data we hold about you;
2. know how we collect and use your Personal Data;
3. ensure our record of your Personal Data is accurate and up to date; and
4. ask us to restrict, stop processing, or delete your Personal Data.
If you have any questions, concerns, or complaints relating to your Personal Data or our privacy practices, you may reach out to our Data Protection Officer using the contact details set out below. You can exercise these rights at any time by contacting us through the various ways listed in the “How to Contact Us” section below.

Please note that if you withdraw your consent to the use of your Personal Data for purposes set out in our Privacy Policy, we may not be able to provide you with access to all or parts of our website, applications, products and services. We will treat your continued use of AUTOCOUNT SERVICES after the effective date of any updated Privacy Policy as your acceptance of the changes.
SECURITY AND STORAGE OF INFORMATION
AUTOCOUNT takes the security and storage of your Personal Data seriously. We take appropriate technical and organisational measures to protect your Personal Data against risks such as temporary or permanent loss, destruction, and unauthorised or unlawful access, alteration, use, or disclosure. We store Personal Data in electronic and, where applicable, physical form within secured systems and facilities. Access to Personal Data is restricted to authorised personnel on a need-to-know basis. We use reputable service providers for hosting, backup, and disaster recovery, and apply administrative, technical, and physical safeguards to protect stored data. Personal Data may be stored in production systems, system logs, and backups for business continuity and recovery purposes, with controlled access to backup media.

Your Personal Data may be transferred to, stored, and processed in a country other than Singapore, where our cloud service providers or business partners are located. We ensure that such transfers comply with applicable data protection laws and that appropriate safeguards are in place to protect your Personal Data.

Although we do our best to protect your Personal Data, we cannot guarantee the security of Personal Data transmitted to our website, applications or services, or to other websites, applications and services via the internet or a similar connection.

If you have reason to believe that your interaction with us is no longer secure (e.g. if you feel that your password or account has been compromised), please immediately notify us by contacting us using the instructions in the “How to Contact Us” section below.
MARKETING COMMUNICATIONS
We may send you newsletters, product updates, event invitations and other marketing communications. You may opt out of receiving marketing communications at any time by using the unsubscribe facility provided in our communications or by contacting us directly.

THIRD PARTY SITES AND SERVICES
This Privacy Policy does not address the privacy policies and practices of third parties or other organisations that are not operating on AUTOCOUNT’s behalf. This includes:
1. any third party operating any sites or services to which the AUTOCOUNT SERVICES link. The inclusion of a link does not imply our endorsement of the linked site or service by us; and
2. any app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including any Personal Data you disclose to other organisations through or in connection with the AUTOCOUNT SERVICES or our corporate social media pages.
HOW TO CONTACT US
If you have any questions or concerns about AUTOCOUNT’s privacy practices or if you would like to exercise any of your rights and choices as described in this Privacy Policy, you may contact us by:
1. contacting our Data Protection Officer at dpo.sg@autocountsoft.com; or
2. sending a letter to AUTOCOUNT (S) PTE. LTD., 12 Arumugam Road, #05-10A, LTC Building B, Singapore 409958.
Kindly include your name, email address, account identification, and purpose of the request.
CHANGES TO THIS POLICY
We may change this Privacy Policy from time to time so it accurately reflects AUTOCOUNT’s practices, the AUTOCOUNT SERVICES, and legal requirements. If we are of the opinion that the changes to our Privacy Policy may materially affect the use of your Personal Data, we will use reasonable efforts to notify you in advance, such as by sending an email or posting a prominent notice of the changes on our website, to give you a reasonable period to object to any changes. We will treat your continued use of AUTOCOUNT SERVICES after the effective date of any updated Privacy Policy as your acceptance of the changes we have made. You should check back regularly to stay informed of our privacy practices.